That is the question book bloggers get asked time and again by authors. Initially, when I first began my book blog eight years ago, that question got me excited at the prospect of being offered a free book to read and review. Now, not so much.
Some of the books I get offered are not even the genres I like to read. So why am I being asked to review them? Simply because the author or publicist did not do his or her homework. You need to target the right book blogs for your book. I can’t stress how important this is. Finding the right blogs for your book can make the difference between getting your book discovered by your target audience or lost in a sea of other books.
If you want to make good use of your marketing time, then take the extra few hours to do this. But how do you know which blogs to target? Let’s say you wrote a sci-fi novel. The first thing you need to do is look for book bloggers who love to read this genre. A quick search on Google using “sci-fi book bloggers” will get you links to where you can find them. You can also search directories such as The Book Blogger List.
What should you look for in a blog? Here is a quick checklist:
I can tell you that we book bloggers do have our pet peeves about how we are approached and we openly talk about it on our blogs. How do you avoid getting ignored or having your email request deleted within seconds of being opened? The secret is in the introduction. Do NOT send out mass emails containing the intro “Hi there”, followed by a book description and an ebook attachment. That is spamming and will get an automatic deletion. And it won’t do anything good for your reputation.
Instead, address the blogger by name or the pseudonym found on their blog or social media sites. Your first sentence should indicate that you know something about them, which is why you are contacting them in particular about a possible review of your book. That first sentence should make a book blogger feel like they have been personally selected by you to review your book. Because...that is what you did right?
So how do you write a good pitch? I will address that is my next article. Don't miss out on any of them by signing up through email subscription on my right sidebar. You work so hard to write your book, but it shouldn't end there. Be prepared to get it out and into the hands of your readers. Be prepared to become a successful author.
Article by Laura Fabiani
Do you have a manuscript ready for submission? Are you a self-published author? Do you own the rights to your novel? Then you qualify to enter in the World's Best Story contest, of which we are a proud sponsor. Enter today!
With over forty years of writing and publishing experience, international best-selling author Lauren Carr has played an active role in the revolution of independent authors. The international best-selling author of over twenty-five murder mysteries, Lauren has gone on dozens of virtual blog tours (most with iRead Book Tours!) and has seen first-hand that how an author publishes is irrelevant to success. The key is exposure to potential readers. Virtual blog tours are an excellent avenue for book promotion. Book spotlights, reviews, author guest posts and interviews are forever, unlike in-person book events, which become a memory as soon as they have finished.
Permission to Reprint:
You may reprint any of Laura Fabiani's articles if you include her author's bio as stated below:
Praise for our services:
"You're the best kept secret in the book world. I tell everyone about you every TV station I'm at."
Proud sponsor of:
© 2014-2019 iRead Book Tours