Every author wants and needs good media attention. With over 4,500 books published every day, how will your book get noticed? Today both publishers and indie authors are pitching book bloggers for book reviews. But with so many people requesting reviews, how do you get those influential (but overwhelmed and sleep-deprived) bloggers to even consider reading your book, let alone reviewing it?
I started book blogging in 2008, shortly after I published my first novel, when I created my blog Library of Clean Reads. I quickly became immersed into the world of advance review copies, author interviews and book tours. My mailbox was soon stuffed with bright yellow book packages— much to my heart's delight—and my inbox with hundreds of requests from publicists, publishers, tour companies and authors. I became adept at recognizing good quality self-published books from poor ones. In time, I developed the ability to scan a review pitch and within a few seconds knew if I wanted to review the book offered. Most of my blogger friends who've been doing this for as long as I have can do the same.
Having been through the arduous task of marketing my own self-published novel (yeah, it's not easy) and having worked with novice authors throughout my years as a book blogger, I've decided to share my blogging knowledge and insider secrets with you to help you avoid common mistakes made by new authors. First though, it's helpful to understand the role of book bloggers in publicity and marketing.
With over forty years of writing and publishing experience, international best-selling author Lauren Carr has played an active role in the revolution of independent authors. The international best-selling author of over twenty-five murder mysteries, Lauren has gone on dozens of virtual blog tours (most with iRead Book Tours!) and has seen first-hand that how an author publishes is irrelevant to success. The key is exposure to potential readers. Virtual blog tours are an excellent avenue for book promotion. Book spotlights, reviews, author guest posts and interviews are forever, unlike in-person book events, which become a memory as soon as they have finished.
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