Every author wants and needs good media attention. With over 4,500 books published every day, how will your book get noticed? Today both publishers and indie authors are pitching book bloggers for book reviews. But with so many people requesting reviews, how do you get those influential (but overwhelmed and sleep-deprived) bloggers to even consider reading your book, let alone reviewing it?
I started book blogging in 2008, shortly after I published my first novel, when I created my blog Library of Clean Reads. I quickly became immersed into the world of advance review copies, author interviews and book tours. My mailbox was soon stuffed with bright yellow book packages— much to my heart's delight—and my inbox with hundreds of requests from publicists, publishers, tour companies and authors. I became adept at recognizing good quality self-published books from poor ones. In time, I developed the ability to scan a review pitch and within a few seconds knew if I wanted to review the book offered. Most of my blogger friends who've been doing this for as long as I have can do the same.
Having been through the arduous task of marketing my own self-published novel (yeah, it's not easy) and having worked with novice authors throughout my years as a book blogger, I've decided to share my blogging knowledge and insider secrets with you to help you avoid common mistakes made by new authors. First though, it's helpful to understand the role of book bloggers in publicity and marketing.
Book bloggers are avid readers from all walks of life who creatively write book reviews and bookish posts with followers who interact by commenting on their blogs and participating in memes, such as the popular Top Ten List or Mailbox Monday. If your book cover and blurb gets on these memes, thousands of readers will see it.
Traditional publishers quickly caught on to these bloggers who were causing a stir and raving about the latest book from their favorite author or the discovery of a debut novel. Book Expo America began holding specific conferences for book bloggers and big publishing houses began inviting book bloggers to special author events and parties. With such exclusive attention in the publishing world, book bloggers have become a popular means for authors to get free exposure and media attention as savvy bloggers will crosspost their reviews on Amazon, Barnes & Noble, Goodreads, Facebook, Twitter, Google+ and Pinterest.
I have compiled a list of top ten tips from the world of book blogging for authors who want to get readers buzzing about their book. In the next few weeks, I will explore each of these in greater details.
Top Ten Tips from the World of Book Blogging
I will be answering all these questions in a series of articles in the next few weeks. Don't miss out on any of them by signing up through email subscription on my right sidebar. You work so hard to write your book, but it shouldn't end there. Be prepared to get it out and into the hands of your readers. Be prepared to become a successful author.
Article by Laura Fabiani
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With over forty years of writing and publishing experience, international best-selling author Lauren Carr has played an active role in the revolution of independent authors. The international best-selling author of over twenty-five murder mysteries, Lauren has gone on dozens of virtual blog tours (most with iRead Book Tours!) and has seen first-hand that how an author publishes is irrelevant to success. The key is exposure to potential readers. Virtual blog tours are an excellent avenue for book promotion. Book spotlights, reviews, author guest posts and interviews are forever, unlike in-person book events, which become a memory as soon as they have finished.
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