Guest post by Alyssa Johnson
How long does it take to engage a reader with a book? Statistics state that 15 seconds is enough to determine whether to buy a book or not, and there is just as much time for the writer to prove that his work is worth reading!
Record the time and start reading your novel or story, and after 15 seconds, tell honestly - whether you were able to attract the reader that he made his choice in your favor, and did not close your work for centuries.
It can be tricky to target market these days. It goes without saying, there are a lot of interactive substitutes for a regular book. Why should a reader pay attention to you? There are few effective tips on how to properly address your audience through books.
1. Forget about the weather, and do not touch the nature
A lot of writings begin with a description of the weather. Forget about it. If you do not work in a weather forecasting and your target group is not the pensioners - do not write of the weather.
2. Start with an alarming statistic
Many people become excited by the facts they are interested in to keep reading and to learn more about them.
3. Do not disclose the banality
Do not tell again that time is running out, life does not stand still, fall leaves fall, and in winter it snows. Describe what everyone already knows is to bore the reader with boredom. Leave all known truths alone, or at least keep them for other pages of your book.
4. Avoid cliches
If you have met the same beginning in at least two publications, you can confidently say that you will meet it in the top ten. The reader is bored to read the same thing. Try to make your start as original as possible.
5. The Art of the Hook
When something when something catches your attention it's difficult to divert your attention elsewhere. In most of the occasions, the reason is a WoW-topic - the exciting piece of information which absorbs us totally. Capturing the attention of someone has nothing to do with what you write - this is due to the way you write something. You know your audience better than anybody and realize how to make anything sound thrilling.
6. Grab attention to your book
Check the idea in social networks or blog. Create a post on the topic of the future book or its announcement and see how the audience will react. In the end, promise your audience in writing to download an easy-to-read PDF file. Of course, no one will get money from this, but the experiment will be quite successful.
7. Do not be afraid to take risks and experiment
The reaction of people is always extremely unpredictable. Carry out small experiments and look at the audience's reaction. By the way, you can throw out the entire novel, chapter by chapter, on the blog, but the paper book will still later buy. For some reason, almost all people have some sublime attitude toward the book. A person will prefer to buy it, even if he has already read the electronic version.
8. Engage the audience even when the book is buying
You have already got acquainted with your people. You have to learn everything about them because the audience is a fussy girlfriend of yourself. Invite her for a dates (the books presentations), learn everything she is interested in (the most common topics for writing), and the most important is to do everything possible to continue communication. You are writing for your audience, so ken how to please it.
9. Match the book
Do not start up completely unnecessary characters or descriptions that you will never use in the book again. In an ideal beginning, you must touch everything that will be after in your book, but do not tell the story. The introductory lines are a reflection of your entire creation. But keep in mind that the opening is not an abstract. You can not retell everything that will happen later.
10. Learn something from other authors, but be yourself
Walk through the bookstore. Look at publications of a similar theme or genre. Do not blindly copy the option you like. But it's worth remembering that if you read a hundred pages, you can create something of your own on this basis, something yours.
Alyssa Johnson is a content writer for payforessays.blogspot.com, providing guidance on a wide range of topics. She has written 10 books and has regularly contributed articles to The New York Times. Mrs. Johnson enjoys collecting rare books on British exploration of Central Asia and reading travelogues on Central Asia and the Middle East by Eugene Schuyler and Lord George Curzon. She has also authored photo exhibitions about her trips.
With over forty years of writing and publishing experience, international best-selling author Lauren Carr has played an active role in the revolution of independent authors. The international best-selling author of over twenty-five murder mysteries, Lauren has gone on dozens of virtual blog tours (most with iRead Book Tours!) and has seen first-hand that how an author publishes is irrelevant to success. The key is exposure to potential readers. Virtual blog tours are an excellent avenue for book promotion. Book spotlights, reviews, author guest posts and interviews are forever, unlike in-person book events, which become a memory as soon as they have finished.
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