Guest Post by Duke Vukadinovic
Succeeding on the digital market as a traditional writer can seem like an impossible thing to do. All those websites, forums, social media platforms and electronic media formats can cause a confusion for anyone with a pen and paper mindset.
But what if I told you that it is possible to do it with a lot less effort than you thought would be required? Here are the actions you should take to find success in the digital age as a pen and paper author.
Make a Website
I know what you are thinking: ”I don't have any technical skills, there is no way I could do this!” Yeah, 25 years ago that would have been a completely viable excuse. But today, you can get your website up and running in a matter of minutes. And all you would need to know is how to follow simple instructions and use a computer mouse.
Once you get your website up, you are ready to start making it as an author online. Next stop, your blog.
Start a Blog
Starting a blog and posting on it via your website is as easy as creating it was. A blog is an excellent place for you to put your writing skills on display. If you would like to extend your digital footprint, you should start writing on topics that you have personal experience with.
Trust me when I tell you that the online world is filled with content writers, and only a handful of them are authors in the full sense of that word. Since you are one, your odds of succeeding are quite good.
Sharing your opinions and providing valuable content is something that the online audience appreciates. Besides, it will make it easier for them to relate to you and to start coming back to read your new posts. Once you have filled your blog with some content, it is time to promote it.
Step Up Your Social Media Game
Get ready to be blown off. There are 2.46 billion social media users, and this number is going to be 3 billion by the year 2021. The time has come for you to become social media savvy. Don't worry, it involves a lot of writing.
The best way to start building your professional image on the social media is to use your own or pen name for your social media accounts. This will make it a lot easier for people to find you and to follow you. Once you’ve set your profiles up, feel free to share some of the content you’ve written on your blog.
The key is to make a perfect balance between promotion and engagement. People will not click on your links if they don't look promising. Engage them in conversations, like their statuses, make sure to share different things in order to keep them interested.
Start Building Your Personal Brand
In the online world, it became hard to make the audience relate to you and to remember you. This is why personal branding experts advise that you start promoting yourself by interacting with people and letting them in on who you are, what you are doing and why you are doing it.
Get an eye-catching logo for your website, incorporate it on your social media accounts and develop your unique personal branding strategy. If you are clueless about personal branding, here is a quicksprout article that will clear things up for you. It all boils down to one thing – building long-lasting relationships with your audience, the kind that will make them eager to hear from you and read your latest work.
Get some Gifts Going
Publishing an ebook is very easy and it can help you generate the initial attention, which is more than needed when you are just begging to build your online presence. Pick some of the most interesting content that you have written, format it properly and save it as a PDF ebook.
Don't worry, if you don't have any content that you can use, you can always just sit down and write something new, free ebooks are not that long anyway.
Announce it on your website, tell your audience what it is about and why people should download it. Use this opportunity to generate an email list of the people who download it. You can either create a landing page for this purpose or use a pop up window on your website.
Go over the list, follow the tips, rinse and repeat. Every time you go through this list, make sure to improve your game. For instance, you can learn a few things about the best SEO practices, learn how to efficiently use paid social media marketing, write engaging headlines for your posts, etc.
Duke Vukadinovic works for FirstSiteGuide.com. He is passionate about the Internet world and can be of great help to web newbies looking to build many successful blogs in various niches.
With over forty years of writing and publishing experience, international best-selling author Lauren Carr has played an active role in the revolution of independent authors. The international best-selling author of over twenty-five murder mysteries, Lauren has gone on dozens of virtual blog tours (most with iRead Book Tours!) and has seen first-hand that how an author publishes is irrelevant to success. The key is exposure to potential readers. Virtual blog tours are an excellent avenue for book promotion. Book spotlights, reviews, author guest posts and interviews are forever, unlike in-person book events, which become a memory as soon as they have finished.
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